SERVICES

Often called a mock trial, theme development research places surrogate jurors in the role of evaluating your case. They hear condensed presentations of both plaintiff and defense arguments—complete with exhibits, visual aids, and videotaped testimony of key witnesses—in a research space that mirrors the trial venue. Jurors are instructed to deliberate and return a verdict (and in some cases, a damages award).

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Benefits:

• Real-time feedback on arguments and themes

• Rare opportunity to watch jurors debate and deliberate

• Clearer view of group decision-making dynamics

• Insight into which exhibits are most effective

• Reliable foundation for client guidance and expectations

• Strengthens settlement leverage or trial readiness

• Identifies what truly matters to jurors

Jurors view pre-recorded case presentations individually, then participate in an online group deliberation. This streamlined format provides robust feedback while saving time and resources.

 

Benefits:

• Efficient and reliable source of jury insights

• Faster recruiting with no facility, catering, or travel costs

• Research shows online jurors are just as engaged as in-person

Targeted surveys measure attitudes within your trial venue. Participants provide demographic data, review a brief case summary, and respond to tailored questions.

 

Benefits:

• Quick and high-value way to collect large-scale data

• Gauges public perception in high-profile or sensitive cases

• Identifies juror prejudice, themes, and case concepts

• Clarifies positioning for mediation or settlement

• Useful tool when considering a venue change

Equip witnesses with the power and confidence to testify. Through rehearsal and recorded practice, witnesses are coached to project credibility and ensure their testimony supports case themes.

 

Benefits:

• Cost-effective method to strengthen case presentation

• Improves witness composure, delivery, and recall

• Builds credibility through confident testimony

• Provides neutral, constructive feedback beyond attorneys or employers

• Enables trial counsel to refine direct- and cross-examinations

Informed by prior research and decades of experience, independent assessments help select a jury aligned with your client’s position.

 

Benefits:

• Low-cost yet highly impactful support at trial

• Applies social science expertise to juror evaluation

• Boosts counsel’s confidence in striking biased jurors

A surrogate jury observes court proceedings, participates in daily one-on-one interviews, and provides feedback for the trial team. Their insights allow you to refine strategy throughout the trial.

 

Benefits:

• Provides ongoing, independent feedback during trial

• Reveals key themes in jurors’ own words for use in closings

• Signals preparedness and thoroughness to the court and opposition

• Enhances trial counsel’s positioning throughout proceedings

Objective review of counsel’s opening and closing to assess the clarity and persuasive power from a layperson’s point of view.

 

Benefits:

• Utilizes in-depth research, prior litigation outcomes, and industry best practices to craft a compelling, evidence-based opening statement.

• Elevates closing argument through cohesive storytelling, powerful themes, and analogies, especially when informed by insights from a surrogate jury.